What is visual identity?
A graphic mark is a visual representation of the brand as a whole, that is, the visual identity of a brand. So, what is the...
Brand Positioning: How to Occupy a Strategic Place in the Consumer’s Mind
Brand positioning is a concept that -although we don't stop to think about it - is very present in our daily lives. To move within...
What is content marketing: types, examples and implementation
Value content has become almost mandatory for companies that want to achieve more goals and provide better service to their customers. This is due to...
4 digital marketing techniques to start your project
There are several ways to grow your business online. Many people prefer to focus their strategy on social networks, with specific marketing campaigns. But the...