The Essential Marketing & Sales Metrics Your Team Should Track

Every savvy marketer knows how important it is to track, test, and measure different metrics. It helps you figure out your baseline performance and ensure you're improving over time.

But it doesn't make sense for every person on your team to track every single important metric individually. Each different role should be responsible for measuring and analyzing certain metrics over others, and then reporting on them to the rest of the team.

Continue Reading

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

I've always had a love affair going on with data. Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis.

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. 

Continue Reading

7 Ways To Diversify Your Social Media Efforts

Social media has become a key element in many people’s lives and is often where people turn when they have a question, comment or complaint with a company they’ve interacted with. It’s also used by many as a means of communication and source for daily news.

Does your organization have a social media presence? If not, you’re not reaching anywhere near as many potential customers as you could be. Did you know that nearly 75% of online adults use social networking sites?

Whether you’re a seasoned social media expert or you’re just beginning your social media efforts, it’s important to stay on top of it in order to drive results. Check out these seven ways to diversify your social media efforts and kick-start results.

Continue Reading

8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]

All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies.

Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. According to Shareaholic's latest report, Facebook now drives 25% of all traffic to its publishers' websites.

Continue Reading

5 Blogs With Comments You'll Actually Want to Read

Copyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Thing is, this “we know what’s good for you” approach failed to take into account what their readers want – which is, to comment when they want, where they want.

Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place.

Continue Reading

The Future of Marketing: What Will Your Marketing Look Like in 2017? [Free Guide]

When Matthew McConaughey took off in that spaceship in the movie Interstellar, he wasn't just heading toward a wormhole that inexplicably appeared near Saturn. He was heading toward the future.

And that, my fellow marketers, is where we are all headed. We are all a bunch of Matthew McConaugheys, flying headlong into an uncertain future.

Continue Reading

19 Online Review Sites for Collecting Business & Product Reviews

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web.

That being said, it's not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises.

Continue Reading

5 Marketing Campaign Improvements to Help Uncover More Donor Revenue

Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results.

One possible reason is your team is missing the mark on some key campaign attributes. As you roll out new campaigns to generate stronger support for your nonprofit, don’t forget to incorporate the following focal points into your strategy. They may be just what you need to maximize donations.

Continue Reading

Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]

In the seemingly eternal struggle to keep up with Google's algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people's websites to your own website.

While link building is critical to your SEO strategy, it's not something you have complete control over.

Continue Reading

17 of the Best Examples of Beautiful Blog Design

Bloggers are now the third most trustworthy source of information, following only friends and family, according to a U.K. survey. That's right: Bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)

Well, just as your website homepage is like the front door to your business, so too is your blog homepage the front door to your business blog.

Continue Reading

12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

When I first got started blogging, I would get really hyped up when people shared my posts on social media. "Look! People are tweeting out my blog post!" I'd tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five.

And then, something happened. One of my blog posts totally blew up on social compared to my average post. I'm talking over 20X the number of social shares I normally got on a post.

Continue Reading

A Detailed Guide to Creating the Best Landing Page Images Ever

Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. After all, a picture says a thousand words.

But what if you need to get a great image and you don't have a graphic design on hand to bang one out? Follow these tips to get the best landing page images and increase your conversions!

Continue Reading

13 Essential Features for Taking Payments on Your Website

There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store.

And I'm not alone. Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.

Continue Reading

Essential Marketing Strategies for SaaS Startups

It is a great time to be a software-as-a-service company. The worldwide software market has an estimated value of more than $400 billion.

However, the cloud software market (SaaS/PaaS/IaaS) makes up only $48–$56 billion, meaning that "cloud-based software accounts for no more than 15 percent of the value of the total software market," but this distribution is quickly changing, according to Altos Ventures.

Continue Reading

Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

If you’re a boring writer, you’ve got a tough road ahead. I hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don't enjoy reading.

Thankfully, there are some powerful antidotes to boring content. In this article, I’m dishing up some of my favorite.

Continue Reading

7 Game-Changing Marketing Trends To Tackle in 2016

Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with.

So, what does this mean for competitive marketers that are already strategizing for 2016? Brands need to look beyond the usual channels to stay ahead rather than simply jump on the bandwagon. Here, we’ll discuss those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016.

Continue Reading

12 Secret Facebook Features Every Marketer Should Be Using [Infographic]

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. 

Continue Reading

Take Your Audience Development Inbound

It’s getting harder—much harder—for media companies to acquire engaged audiences. There are two major reasons behind this trend: there’s a lot of content floating around the Internet, and readers’ attention spans are spread thin as a result. Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment.

Continue Reading

17 of the Best WordPress Plugins for Marketers


That's the number of plugins on WordPress. With so many available, it's tough to figure out the best ones to use -- especially when you're strapped for time.

Here's the good news: We've done the work for you. Below you'll find 17 fantastic plugins every marketer using WordPress should know about.

Continue Reading